Tea stands as the most widely consumed beverage in India on a daily basis, woven into the fabric of every Indian's routine. In the bustling city of Karad, there exists a tea haven known as "Talaf." In the journey of successfully reaching significant milestones, "Talaf" is determined to cater to their growing clientele and meet the demand. So, they decided to launch a delivery service to satisfy people's tea cravings during their tea time.
To introduce this delivery service, they approached us about a launch campaign idea and we decided to give it a unique twist by capitalizing on the upcoming and significant Indian festival, Ganesh Utsav. Our aim was to spotlight how individuals find solace and meaning in their moments spent with tea, highlighting personal significance. Approaching this with a distinctive and artistic approach, we ingeniously merged two objectives into one remarkable campaign: the soft launch of the tea delivery service and getting everyone excited about Ganesh Utsav.
The campaign has been presented through a range of avenues, including store displays, social media platforms, print media, and badge pins on staff uniforms to raise awareness.
Concept
Art Direction
Copywriting
Photography
Videography
Voiceover
Post-production
Design
