Talking about narrating a story, doesn't mean that you need mind-boggling videos, sometimes a piece of the photograph is enough to create revolution around the globe. And yes this story is regarding an African photo that narrates the condition of the poor guy who is on the verge to die, lying on the naked floor and a big vulture is just standing behind him. This is so horrifying, right? This leads us to an undefined end. As we know a single piece of a photograph can really affect us so we decided to take this as a lesson and tried to apply the same in our Covid-19 awareness campaign.
It's been a year and our lifestyle has been completely changed. Definitely one cannot imagine how covid changed our working & living culture, how every government bodies tried there best strategies to prevent covid amongst us. From imposing lockdown to social distancing norms we have adopted everything to make life better. Just like every attempt, we came up with a creative idea to convey our messages through a photograph that narrates real-life Incidents with simple yet convincing messages. After inspiring by famous African art we came up with an idea to promote the campaign by resembling it.
Under Maharashtra government and the municipal corporation of Karad have come up with different attempts to narrate the COVID-19 awareness campaign. This campaign Is inspired by the amazing story we are about to narrate in this article.
Concept
Copywriting
Design
Photography