We have designed a product catalog and color experience book for Walsons Colors with the objective of consolidating all product information in a single location while providing buyers with a unique and detailed color experience.
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The product catalog and color experience book serves as an all-encompassing introduction to the brand, encapsulating its narrative, vision, collaborative brand partnerships, and ethical principles. By presenting this information upfront, our aim is to cultivate a sense of value for the brand among its intended customer base.
Given the brand's focus on industrial and artist colors, it is imperative to achieve and showcase precise shades and hues in the catalog. To ensure this accuracy, we have employed a meticulous approach, capturing product photography through the application of colors on canvas by skilled artists. This immersive experience not only caters to the buyers' preferences but also assures their satisfaction.
In order to elevate the book's overall aesthetic appeal, significant attention has been devoted to its visual presentation. The front and back covers showcase visually captivating imagery, which is further enhanced by embossed titles, contributing to an overall premium feel.
Concept
Copywriting
Design
Photography